[Prem1x]

I think the rise in price to $9 (at WM and some Targets) is an indication of the demand of the product. And if a product is in demand, then I'd say it's "popular".

Hopefully with 2 years worth of data, Hasbro and the retailers buyers can figure out how to order the correct amount of product throughout the year and also fix case ratios. Burning though all the IM and SM is really hard to do with the other two competing lines and it's slowing down the sales of the line, decreasing the availability of other figures.