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Originally Posted by scottmurdock

Great points made by everyone. I agree that it is, arguably, the most popular current line. I also agree that the difficulty in getting certain figures both adds to (collectors love "rare" anything) and detracts from (do we really need a thousand versions of spidey?) the line. I think it stems from this: it merges the numerous Marvel fans and G.I. Joe (3.75") fans. They are also a bit cheaper that Marvel Legends line (I would have loved to collect these but I missed the boat and the secondary market is brutal). As collectors grow up (I'm rounding thirty myself) they look for things that they enjoyed as kids, for me that's the Super Powers / Secret Wars lines and, of course, 3.75" G.I. Joe. Thoughts???

I think that point has alot of merit to it. I'm hitting the big 40 and as a kid I remember the original Star Wars, the 3.75 Joes, Secret Wars, Super Powers, and even to a lesser extent lines like Buck Rogers, Lone Ranger among others. Back then 3.75 to 5 in was the in thing. I've always loved Marvel but never really been big on 6 in. figures for various reasons. Maybe the sentimental value of this scale appeals to the older collectors such as myself. And while they do continue to go up in price{I remember paying 1.99 to 2.97 for this scale as a kid} they like in past years are still cheaper than the bigger figures and appeal to the kids for that reason. I do wish they would fix the continuing distribution issues as I really don't want to have to rely on only online buying, and the QC issues and the case ratios sometimes really get to me. That all being said I really love this line as it is something I have really wanted for along time and hope it has a long life ahead of it. On a positive note though it appears that in the last few waves the figures are definitely evolving in a positive way. Just look as Thanos, World War Hulk, and Modular Iron Man.