[goldblade6]

I'm not sure what version of Toxie this figure is supposed to be based on, but the $55 sticker is definitely a kick below the belt. Super7 needs to figure out a way to increase production/distribution to bring down the price on Ultimates - especially since this mold has been used 3 times now. The sticker shock is going to kill their lines. I know Hasbro is a huge company and NECA is pretty big, too, but they can produce some incredible figures at about the same scale for almost half the cost. Half is a big difference. I don't know what the solution is, but we at least need more variety. I would have love to been present for the discussion as to how this version of this figure seemed like a good idea. Did they only make a third of their money back with the first release?