[tierneygreen]

I don't get why Hasbro feels the need to be cagey at all about how/when certain reveals will be released. We're not trading in government secrets here, for crap's sake. If you're going to announce a figure (or figures), just do it. Then, tell me when I should generally expect to be ready with my payment option of choice. I'm going to buy what I want to buy, when I decide to buy it, no matter how clever you think this "build-up" marketing strategy is.


Edit: I concede I might not represent any of the personas their marketing efforts are aimed at.