[TheBlueMarvel]

I'm not certain why there seems to be this assumption that Hasbro doesn't deliberately seek scarcity. If it's a hard to find retail release, it increases foot traffic and is a boon to their brick and mortar partners. If it's online, the idea is the same for their web partners. Demand for your product is both lucrative and a powerful marketing tool, look what it's done for brands like the iPhone and Playstation...

@Ultra-7

Gamestop's Big-Time Spidey on the pizza-mold landed with a sort of thud. Walgreens Medusa was panned a bit. The Defenders comic set didn't receive a great deal of enthusiasm. The Abomination, Sentry, and Super Skrull waves weren't as heralded as others...