[hasbroherofan]

Quote:

Originally Posted by StuartGreen2019

@MeLikeJinx - Sorry, but I have to agree to disagree on this one, buddy. Legends has lasted this long because the figures have been good and because people love the characters, plain and simple. Even when Toy Biz had Marvel Legends and the M.C.U. didn't exist yet, their Legends figures sold well. I don't know how well the FoX-Men figures sold either, but I still see plenty of fan comments who wanted/still want new original trilogy figures like Wolverine, Storm, Jean Grey, Cyclops, Magneto (the original Ian McKellen suit, not the 'Days of Future Past' suit), Rogue, Beast, Nightcrawler, Iceman, Deathstrike, etc., and of Quicksilver from 'Days of Future Past' and 'Apocalypse'. Pre-pandemic, I got to see just as many M.C.U. figures sit unsold on the shelves along with their comic book counterparts. Heck, look how well Marvel Legends sold in 2020, and there were hardly any M.C.U. figures last year. The M.C.U. certainly helps the line, but it also does get its share of nitpicks, like fans who were hoping for a Marvel Legends wave to be comic-based being annoyed that one or two figures were M.C.U. based. That said, I can't wait to see what reveals we'll get to see in July for the Marvel Legends toylines.

I hope you all are having a great night and stay safe, True Believers.

The MCU has absolutely played a major role in the longevity of the line. It's not even really conjecture, it's stuff the people working on the line themselves have said in the past regarding how they were able to get such a large amount of retailer interest after the initial Hasbro run went so poorly that they wound up shelving Legends for several years in favor of Marvel Universe.

Some fans may not like the movie figures, and while that is totally fine, it's clear that the popularity of that franchise is a major reason retailers are so hot on Marvel merchandise as a whole. Case in point, there was an ex Mattel employee who worked on DC Universe Classics who chalked up the lack of character diversity in the current DC figure line up (look at how utterly the Batman franchise dominates DC Multiverse from McFarlane, for interest) is because the mixed track record of DC's film franchise has left the Walmarts and Targets of the world much less interested in carrying anything they don't see as Batman or Superman related.

It's definitely not the sole reason for the line's success and obviously, as this forum can attest, a great many buyers prefer comic figures anyway, but it's pretty undeniable that the success of the films made Marvel as a wider brand the most attractive and profitable it's ever been.