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Thread: How would you market a new Street Fighter toyline?
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Old 07-24-2021, 05:15 PM   #1
ColdBitterH8
Join Date: Jul 2021
Posts: 4
If Capcom gave you the license, and you had to make figures for the entire cast from SFII all the way to SFV, including all redesigns like Alpha Chun and V Nash, what marketing strategy would you use to make sure they all sell?

I'm curious to see how people would approach this, because I've been into this franchise since SFII first hit arcades, and I've grown tired of Super Turbo-pandering. I know I'm not the only one who feels this way. There are over 70 characters now (or around 90 if you count the EX cast), and a lot of them have a strong enough following to sell their own figures. At the same time, I also know there are just as many that are so unpopular, they could effectively end an entire licensing deal. I can appreciate what SOTA attempted to do by making figures based on Alpha and SFIII. But I can't deny that the imbalance between classic characters and hardcore favorites against those that are outright hated in later waves is what ultimately killed their production.



Personally, I'd use Vs-themed two-packs to circumvent this. Sure, not everyone will be happy to pay for someone like Remy just so they could have Sagat. But what if that Remy came with an alternate battle-damaged head? What if the whole point was to liven up your display, posing Sagat like he's handing Remy his ass? I don't know about you, but if I could victimize him like this on my shelves, I wouldn't feel like my money was wasted on him.
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