[TFW2005]

Originally posted by: Deefuzz @ TFW2005.com

Quote:

Hasbro has reached a deal with Mediaset to bring Transformers Prime, G.I. Joe Renegades and other Hub programming to Italy. The press release is as follows:

Hasbro Studios and Mediaset, Italy’s Leading Media Group, Reach Deal Covering Animated Series Based on Popular Brands

Mediaset also Designated as Hasbro Exclusive Licensing Agent for Series-Related Merchandise in Italian Market

Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro, Inc.HAS - News), has concluded an overall programming agreement with Mediaset, Italy’s leading media group, to broadcast (NASDAQ:Transformers Prime, My Little Pony Friendship is Magic, G.I. Joe Renegades, The Adventures of Chuck and Friends and Pound Puppies on its multiple channels, it was announced today.

A significant component of the deal, which launches in the fourth quarter of 2011, will have Mediaset also serving as Hasbro’s exclusive licensing agent for merchandise in the Italian market related to the five flagship programs successfully reinvented, re-imagined and reignited for television. Additionally, the licensing deal will cover Hasbro’s popular Monopoly, Trivial Pursuit and Littlest Pet Shop brands.

Licensing Mediaset has been successfully operating for more than ten years in the Italian market with the most successful and prestigious TV brands.
“Mediaset is Italy’s leading media group and the perfect strategic partner for us in this key territory,” Hasbro Studios President Stephen Davis said. “We look forward to a long and productive relationship.”

Original Source: Hasbro Announces Deal with Mediaset for Italian Distribution of Transformers Prime @ Transformers - TFW2005.com.