[Captain Nash]

Quote:

Originally Posted by En Sabah Nerd

The decision to give stores cases (in my experience it's only happened at Target) of just one figure so far appears to be detrimental. It allowed me to easily find a NWH Strange early in December but at the same store they just had a dozen retro Things so anybody hoping to find any other figures from those waves would be walking away disappointed. I have seen some of the other NWH wave figures but scarcely and scattered about different stores, I'm not sure if the wave has quite properly hit retail in my area yet.

I have to agree. The mindset of a kid (supposed target demographic) and an adult collector (more likely buying demographic) may differ but I think they can both be affected by shipments of case lots vs. full waves.

As a collector, you might be on the fence about a particular wave. If you see 8 figures but it's all the same figure, you may feel like A: they won't be hard to find so you can pass them up for now and B: if you're on the fence about it, why buy the one figure when you feel like you'll have a lot less of a chance to find the rest of the wave. That's not taking into account if it's a figure that you're defintely interested in. If you're interested you're likely going to buy it.

For a kid, the might get that one figure, but then when their parents or their allowance come into play, they're going to be more of the mindset of "I already have that figure, why don't they have (insert figure who may or may not even be made yet)" or just a general sense of apathy about the line in general.

Plus, I think we all well know the difference in the rush we get when we find most of or an entire wave vs. one figure - unless that one figure's the one you were really wanting, or it happens to be the one missing in your set. Plus, if you're preordered on line, if it's a figure that's not your "can't wait for it" figure, you'll probably just wait for the preorder and not spend the money on the figure twice. Whereas, you find 5 or 6 of the 7 figures, you pretty much kno what you're going to do (buy them now, cancel the preorder)

TL; DR. I agree case lots are definitely detrimental. Or at least, most of the time. If there's an obvious super popular character, it makes sense to have a case lot of that one figure. But not the entire wave.