Integration

T0ySick · 01-11-2023, 11:11 AM

Quote:

Originally Posted by Sean C

We never know how much insistence there is from Lucasfilm/Disney. They may require Hasbro make something for the kids. I'd think anyone at Hasbro would know that kid appeal is low for the franchise.

HASBRO has no idea what they are doing right now and are floundering at every turn. They are simply regurgitating old ideas that have no place in today's kids market. Toy companies may get told what the IP needs but it is up the toy company to produce what will sell and spark interest. Thats marketing 101. The toy company doesnt produce a whole buch of product and then shop them to studios. Unless you are an independent/smaller company. Even then its a lot of risk.

The toy company should still be the think tank that invents/designs/produces the product at retail. This Hasbro fails at all the time. Which is why their stock has been so terrible. And why their shareholders are going ape shit.

01-11-2023, 11:11 AM	#14
T0ySick Quitter of Art Join Date: Mar 2022 Posts: 651	Quote: Originally Posted by Sean C We never know how much insistence there is from Lucasfilm/Disney. They may require Hasbro make something for the kids. I'd think anyone at Hasbro would know that kid appeal is low for the franchise. HASBRO has no idea what they are doing right now and are floundering at every turn. They are simply regurgitating old ideas that have no place in today's kids market. Toy companies may get told what the IP needs but it is up the toy company to produce what will sell and spark interest. Thats marketing 101. The toy company doesnt produce a whole buch of product and then shop them to studios. Unless you are an independent/smaller company. Even then its a lot of risk. The toy company should still be the think tank that invents/designs/produces the product at retail. This Hasbro fails at all the time. Which is why their stock has been so terrible. And why their shareholders are going ape shit. Last edited by T0ySick; 01-11-2023 at 11:18 AM..