[GizmoTron]

Quote:

Originally Posted by Comedian

The toy market has changed since his time. Higher price points and smaller production numbers seem to be the new way. Add on that numerous news sites have stories on how adults are the largest increase of toy buying.

I also wonder if he wasn’t heavily trolled.

The problem is those stories are puff pieces and don't hold up to much scrutiny, especially since the data used counts anyone 12 years or older as in that demographic of growth, not just 40 year old men rebuying childhoods. Plus articles like that only seem to exist to push some executive's narrative that "it's ok basic figures are nearing $30, adults are buying them and they can afford it!"

I don't agree with Scott on everything, but while he no longer is at Mattel, he still works around the toy industry and knows what's going on. I also watch his videos and while sometimes he may be off I do think he's right about a few things.

One is at brick and mortar you do need kid support to stay alive, which Mattel clearly understands because they are focusing a lot on the Netflix line and other little kid friendly things to go after a younger generation. I think all the major companies do this, which is why every collector line in the toy aisle is backed by kid friendly toys to keep these brands strong and evergreen.

The other is that the future of all of these lines in 2023 is concerning. No, I don't think MOTU dies in April or whatever, but the continued shrinking of shelf space and the massive amount of Masterverse and Origins that keeps ending up in the clearance aisle is still troubling. I just don't see Target and Walmart putting up with that for much longer. I do think they'll continue to do well enough online to continue, but pretty soon that could be the only place once again where you'll find He-Man.