[ludovicotek]

Quote:

Originally Posted by Jmacq1

Yeah, except the movies aren't really for Marvel...they're made by Fox Studios, not Marvel Studios. It's in Marvel's interest to push their "in house" brands over Fox's licensed brands.

That, and I think the very rushed production schedule for this movie didn't really give Hasbro enough time to do an action figure line. If the movie is a big hit we might see figures inspired by it later on down the line (as you mentioned with the X3 figures in Marvel Legends).

However as I said, I'm thinking we'll likely get a lot of X-Men love in the Marvel Universe line this year (and next year, for that matter). Sort of as an indirect tie-in to the movie.

XMO:W was produced by Fox as well and received a good action figure push. Spider-Man was produced by Sony and received full support for all 3 films.

But I do have to agree that it is probably in Marvel's best interest to give priority to their "in-house" brands. The movie's schedule is indeed incredibly rushed, especially so considering the high-profile of the franchise. We haven't heard anything yet about toys and the movie comes out in, what, 3 months? I'm sure Hasbro has their hands full with MU, Cap Movie and Thor movie for now. My hopes aren't high for toys, but like I said earlier, I can't imagine them not attempting to capitalize.

At least Diamond Select has said that they plan on doing some stuff for the film.