[TheBlueMarvel]

Quote:

Originally Posted by ShabbyBlue

It's amazing that Star Trek just can't sell as a toy line anymore. Playmates' revival line seems to be pegwarming and stalled now, and McFarlane's blink-an-you-miss it line of a whopping TWO figures was an entire waste of time. So I don't expect much from this line either. DST's Trek line from the early 2000s was the last somewhat successful line for awhile, but it annoys me that it got cancelled before they could finish the DS9 crew or give us a few more TOS characters that were planned.

You’d think the episodic nature of Star Trek would make the franchise a no brainer for modern toy marketing, but I believe it may be that the voluminous content itself - spread across disparate generations of fans – is counterintuitively working against efforts to deliver merch. While Star Wars has grown into a sprawling license, its main cohort of characters are still recognizable mainstays of the expanded content despite our being many movies removed from the original trilogy. Star Trek started out with a great deal more content, backstory, universe building, then kept layering with nearly equal amounts of programing for every subsequent series following the original. As fans, we've had a Star Trek cast for every generation. Some generations had more than one line up to choose from; I grew up watching syndicated runs of the original, but Generations was the Trek of my age group along with DS9. What I’m getting at is that there’s a lot to choose from and I get how this might be a bit of a shell game in deciding which niche to highlight. At this point, I’m not even sure who I’d buy figures for outside of Spock and Kirk.