[Jmacq1]

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Originally Posted by Snowflakian

Retailers want it, as has been shown with the DC vs MOTU line. That's the only way retailers will get it for now as well.

That's one retailer that wants it, not "retailers." If Wal-Mart isn't buying your toys, you're not really a "mass retail" item. That, and judging from the overflowing pegs of He-Man/Superman and Lex/Skeletor, I'm wagering TRU might be reconsidering how badly they want it after all.

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As for the rest, it really depends on what showed those returns. I find it doubtful that DC is really reflected in those returns. As another said, Barbie, Hot Wheels, Matchbox, Cars, and their Disney forrays are the bread and butter. DC and MOTU are nothing in comparison to their other lines like those, and the toddler market they keep trying to poison.

*edit*
Yup, these returns seem more heavily geared towards the girls market, which is something Mattel has cornered now that they've basicly taken Bratz out of the equation temporarily.

Yes, action figures are virtually a non-issue for Mattel. Hot Wheels and Barbie are where most of their money is at. I'm half-convinced that the main reason their 4-inch lines suck so badly is because they honestly just don't care about even trying to compete with Hasbro in the arena they basically "own."