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Thread: Mattel posts profit
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Old 02-03-2011, 07:18 AM   #8
Jmacq1
Join Date: Jul 2009
Posts: 697
Quote:
As for the other bit, yup on the bread and butter, but their other 3.75'' forrays weren't from lack of trying. It was a good chunk just bad lining up with how fast the line went underway and diverged from who was in charge of it had wanted. That's a good chunk why they are being overhauled as we speak. Hopefully toyfair will reflect this, though, instead it's starting to sound like Mattel thinks there's no collector market for it instead. We'll see how it goes. It seems mattel's thought is that the smaller and cheaper are for kids, and collectors only want 6''.
Judging from their "efforts" with the Green Lantern line, I think your suspicion is correct, and have little faith in a revival of the DCIH line (under whatever name).
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