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Thread: Mattel posts profit
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Old 02-03-2011, 07:26 AM   #9
Snowflakian
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Quote:
Originally Posted by Jmacq1 View Post
Judging from their "efforts" with the Green Lantern line, I think your suspicion is correct, and have little faith in a revival of the DCIH line (under whatever name).
Well, it may not have any real retailer support anymore. It didn't sell, they have a ton of overstock, and just aren't ordering more. Instead of rebranding, and trying better sculpts with actual character centric accessories, they'll just assume fans and kids alike don't want it.

Or, it could just be pushed back for later with a new focus on the Young Justice cartoon. It can go either way.

personally, I'm kinda miffed about not getting Impulse, Kid Flash, among others that would have been perfect while YJ is in the limelight. While you have DC out being talked about is when you should push a comic line alongside animated or movie. Preferably covering all like Hasbro does. Heck, I'd forego YJ animated figures if it meant well articulated versions in 3.75'' scale.

Heck, I've never seen a nightwing on shelves, yet I have martian manhunter once, and deathstroke occasionally. I think they may have overdone the obscures, and not pushed the populars enough, as opposed to hasbro that keeps pushing the populars and slots in obscures when they can.
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