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Thread
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Mattel posts profit
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02-03-2011, 07:58 AM
#
10
Jmacq1
Join Date: Jul 2009
Posts: 697
Quote:
Originally Posted by
Snowflakian
Well, it may not have any real retailer support anymore. It didn't sell, they have a ton of overstock, and just aren't ordering more. Instead of rebranding, and trying better sculpts with actual character centric accessories, they'll just assume fans and kids alike don't want it.
Or, it could just be pushed back for later with a new focus on the Young Justice cartoon. It can go either way.
personally, I'm kinda miffed about not getting Impulse, Kid Flash, among others that would have been perfect while YJ is in the limelight. While you have DC out being talked about is when you should push a comic line alongside animated or movie. Preferably covering all like Hasbro does. Heck, I'd forego YJ animated figures if it meant well articulated versions in 3.75'' scale.
Heck, I've never seen a nightwing on shelves, yet I have martian manhunter once, and deathstroke occasionally. I think they may have overdone the obscures, and not pushed the populars enough, as opposed to hasbro that keeps pushing the populars and slots in obscures when they can.
I've spotted Nightwing a couple of times (Only once in initial release, a couple times as an all-star revision), and actually I think the truth with DCUC lies somewhere in the middle. It's definitely some of the more obscure characters that tend to pegwarm the hardest, but by the same token DCUC has a pretty healthy rotation of the "All-Stars" that keep the popular folks around "just enough" IMO. They're not clogging pegs, but they're out there. I think if you push it much more you might end up with the inaccurately named "DC Superheroes" all over again, with Superman and Batman ad-infinitum.
I don't think it's any coincidence, though, that DCUC didn't get picked up by Wal-Mart as an ongoing line until Mattel started doing those "All-Star" revisions.
Jmacq1
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