[Power Lord X]

Quote:

Originally Posted by Jester

Again though, all else being equal, a relatively unknown male character likely has a better shot at selling than a relatively unknown female character (also, Booster Gold and Captain Atom, at least, were like 90% reused parts; I think only Firestorm had entirely unique tooling of those four).

Those figures are all pegwarming to this day and are selling for below retail on the secondary market while Knightfall Catwoman and Classic Wonder Woman sold out so fast they were barely in stock and are now commanding 2 and 3 times their value on the secondary market and it's looking like DKR Catwoman will join them.

So, if popular female characters sell while C-D list male characters peg warm then gender isn't the issue but notoriety. Yet McFarlane and his fans aren't claiming male figures don't sell and have no problem clogging pegs and filling clearance aisles with them.

Quote:

Originally Posted by hasbroherofan

If that were actually true (and I'm not convinced), then just make more box sets and include a better known male hero to offset the alleged icky girliness like they did with Batwoman. Green Arrow and Black Canary, a Justice League box set that could include a character like Hawkgirl or Vixen, even another Batman related set that could include Spoiler. There are ways to get women out into the line that virtually every other comic book toy manufacturer seems to have figured out.

It isn't, male figures peg warm just as hard if not harder.

When you point out that Mattel, Hasbro and Bandai the market leaders have no problem selling girl toys the "girls don't sell" crowd all say they aren't actually selling and these billion-dollar companies are just burning money because reasons.

So, let's go with companies that are more "indy" like Mcfarlane then, Like Neca Toys and Super 7.

How come THEY have no problem selling and stocking relatively obscure female characters like Cheetara, Karai, Elisa Maza, Angela and Demona but Mcfarlane can't even give us figures of some of the most iconic female superheroes like Wonder Woman, Catwoman, Batgirl and Supergirl on a regular basis?