[cellardoor]

I can still remember picking toys as a kid, and I never went for toys with "real-punching action!" or anything like that. I'd have picked Snake Eyes over anything else simply because the toy looked cool.
I think Hasbor sell kids short by putting all these over-sized and dull accessories in with their toys. Surely a nine-year old boy is going to pick Crossbones over rocket-launcher cap because he looks rad?
I think you can still market to kids and collectors, we share very similar mind-sets after all!