[TheBlueMarvel]

Quote:

Originally Posted by Veronica Mars

Maybe it's a hot take, but who are the MtG collabs for? Magic players don't collect action figures, they can't afford their hobby and soap and they think they're going to buy toys, the actual MtG action figure line tanked. There just doesn't seem like a lot of overlap.

It feels little bit like a corporate stab in the dark. They obviously think crosspollinating between interest groups will net sales. And/or provide some explanation for the heightened cost along with a bit of psychological cover for the collectors rationalizing a purchase. Feels out of touch for the reasons you mentioned but it also makes sense that they would try to work in another partnership between Marvel and deepen the relationship.

Big picture, they are trying to manufacture FOMO (a new line of “scalper” bait) for MtG fans, while simultaneously trapping specific Marvel character fans (they got me on Man Wolf and Battle Damage Spidey) into compulsive buys at higher rates. The question becomes whether they will polarize both fanbases with this manipulation of a set of distinct consumers. Just as MtG enthusiasts couldn’t care any less about MJ Iron Spider, I just want the damn fig I’ve been waiting for years for them to make.

Let’s hope Hasbro has enough sense not trap B-Side favorite-characters behind a $40 paywall with whatever they have planned with this license mash-up.