[Joe Moore]

ABC and Mattel Team Up For The Toy Box

[TheBlueMarvel]

I'm curious about the show, but with the storied success of many a KS venture, even a grand prize of $100K seems to fall a little short. Four Horsemen ended their latest campaign with essentially half a mil, if I'm not mistaken...Mattel may want to up the ante on this venture that seems more like a bid to infuse the company with new ideas and talent. I wouldn't be surprised, if win or lose, Mattel had contestants sign over patents.

[Snowflakian]

Cool, this might be fun to check out!
Hope it does well!

Quote:

Originally Posted by TheBlueMarvel

I'm curious about the show, but with the storied success of many a KS venture, even a grand prize of $100K seems to fall a little short. Four Horsemen ended their latest campaign with essentially half a mil, if I'm not mistaken...Mattel may want to up the ante on this venture that seems more like a bid to infuse the company with new ideas and talent. I wouldn't be surprised, if win or lose, Mattel had contestants sign over patents.

Well, many of these won't have that same level of professional background and plus those KS and GFM ventures are more direct targeted while this is has wider audiences. And those projects are also doing the testing on their own dime, whereas this will be footing the bill for those regulations testing. Different markets too with different kind of restrictions since this will be major retailers as opposed to the direct sales of internet marketing that may not have some of those same restrictions.

They also gotta see how the profit margins go for the first year, so they know profit projections for following years in how much room they have to increase prizes. So if the show does well, and whatever toys come out of it at mattel, and if they do well, you could see an increase in the show to attract more contestants.

[TheBlueMarvel]

Quote:

Originally Posted by Snowflakian

Cool, this might be fun to check out!
Hope it does well!



Well, many of these won't have that same level of professional background and plus those KS and GFM ventures are more direct targeted while this is has wider audiences. And those projects are also doing the testing on their own dime, whereas this will be footing the bill for those regulations testing. Different markets too with different kind of restrictions since this will be major retailers as opposed to the direct sales of internet marketing that may not have some of those same restrictions.

They also gotta see how the profit margins go for the first year, so they know profit projections for following years in how much room they have to increase prizes. So if the show does well, and whatever toys come out of it at mattel, and if they do well, you could see an increase in the show to attract more contestants.

I didn't mean to sound like I wasn't interested. I like the idea and will tune in, I just think the cash amounts are a bit meager (and who am I? - not a toy-making exec, that's for sure). However, maybe my perspective is too skewed toward an action figure line. A reimagining of the Frisbee or Pet-Rock (being flippant, of course ), wouldn't cost as much to develop. As I said, I'll definitely be tuning in to see how things turn out...and like you, I hope it does well.

Edited - Toyark Staff

[Joe Moore]

Removed a ton of off-topic and needlessly argumentative posts.

[Tomax]

hmm, i missed the 1st episode which was last nite but after further researching, its gonna be about kiddie toys. its like a shark tank but with toys. i thought it was gonna be about collectibles figures, ill check it out but wont continue seeing it, if its just kiddie toys...