[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

Entertainment Earth has added an image to their order for Generations Wave 4, which includes Dirge and Blurr! The image showcases the official photography for Blurr, who is based on IDW's version of the character and is a remold of Drift with new weapons and a new head, and Dirge, who is a reuse of the Transformers Henkei Dirge mold. They will be released two each per case of eight, with the remaining slots filled out by one each of Red Alert and War for Cybertron Optimus Prime, Megatron and Soundwave, all of whom are due for release in earlier waves of Generations.

Check out the image by clicking on the thumbnail to the left.

Original Source: Official Image of Generations Blurr and Dirge @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

Ever wonder about what goes into making a Transformers convention? What goes on behind the scenes and the unsung heroes whose work is always unconsciously appreciated? We recently had the chance to speak with Simon Plumbe aka Simes of our 2005 Boards, the organizer of Europe's largest Transformers Convention, Auto Assembly. Click here to read the full interview.


Of particular note, we can exclusively reveal here first that the next two guests who will be honouring Auto Assembly 2010 will be Jim Sorenson and Bill Forster. Jim and Bill will be known to Transformers Animated fans everywhere as the authors of the two extremely comprehensive Allspark Almanac Volumes. Their other credits include the two Generation 1 lineart compendiums, the Ark Archives. They will be joining Garry Chalk, Scot McNeil and Derick J Wyatt as guests of honour - so make sure you bring along those copies of the Allspark Almanac to get them signed by three of the people who made them possible!

Remember, Saturday day passes for Auto Assembly 2010 are now sold out, with Sunday day passes and full weekend passes selling out fast! If this news has convinced you to attend, head over to Auto Assembly's homepage quick and get yourself pre-registered. Remember, only full weekend pass holders get entry into the Saturday night events which include a live script reading and a Gary Chalk concert! Also don't forget to head on over to the Arden Suite Lounge at 16:30 pm on Saturday 14th August for the official TFW meetup!

Original Source: TFW Interviews Auto Assembly - Jim Sorenson and Bill Forster announced as guests! @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

It was another exciting day of movie magic in Chicago Saturday as shooting on Transformers 3 continued. This weekend, the Magnificent Mile has been center stage for all the action.

Hundreds of fans have enjoyed a front-row seat to all the filming, but some Chicagoans aren't too happy about all the traffic headaches and street closures associated with the shoot.

The film's stars and director are well aware of that, and offered a special message via CBS 2 : Bay said Chicago figures prominently at the end of the movie.

"Please allow me to formally apologize to the whole city for all of the traffic and for all of those extra blocks that you have to turn, just to get to where you're going," co-star Tyrese Gibson said. "But you know, we're bringing some energy to city, and we thank y'all for graciously allowing us to be here."

"This has been awesome," Duhamel said. "I hadn't spent any time here, more than maybe a day or two, and obviously this is the best time of year to be here, and it's just beautiful."

To read the entire article click on the Title Bar.
It was another exciting day of movie magic in Chicago Saturday as shooting on "Transformers 3" continued. This weekend, the Magnificent Mile has been center stage for all the action.

Hundreds of fans have enjoyed a front-row seat to all the filming, but some Chicagoans aren't too happy about all the traffic headaches and street closures associated with the shoot.

The film's stars and director are well aware of that, and offered a special message via CBS 2:

"Please allow me to formally apologize to the whole city for all of the traffic and for all of those extra blocks that you have to turn, just to get to where you're going," co-star Tyrese Gibson said. "But you know, we're bringing some energy to city, and we thank y'all for graciously allowing us to be here."

Gibson, director Michael Bay and co-star Josh Duhamel stopped for a few minutes Saturday to pose with one of the Transformers characters – Bumblebee, in its pre-robot, automobile form – before an appreciative crowd. They praised the city of Chicago for its cooperation in creating a mock disaster scene on Chicago's world-famous retail row.

"It's just a beautiful place. I've been all over the world, and this is truly a great place to shoot," Bay said.

Michigan Avenue is "the most iconic view of the city, in both directions," Bay added. "It's not like an alley. It's beautiful architecture, 360 degrees."

"This has been awesome," Duhamel said. "I hadn't spent any time here, more than maybe a day or two, and obviously this is the best time of year to be here, and it's just beautiful."

Bay said Chicago figures prominently at the end of the movie.

"That will get around the world, so it will be good for tourism," he said.

Daley, who toured the Mag Mile disaster set, was impressed with what he saw.

"It's unbelievable, especially when everything goes flying," the mayor said.

The traffic tie-ups will continue through Sunday. Michigan Avenue is closed from Wacker to Ontario. So if you're in the area, take Clark south across the river and Dearborn north. Michigan will re-open by 5 a.m. Monday.

The film production is expected to pump more than $20 million into the local economy and generate 200 jobs.

CBS 2's Suzanne LeMignot and Mai Martinez contributed to this report.

Original Source: Michael Bay Praises Chicago @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

TFW2005 member davieanix has come across (and purchased) the second wave of Powercore Combiner 5-packs at a K-mart in Geelong, Victoria, Austraila! The second wave of these 5-packs includes the speedy Double Clutch with Rallybots and the mighty Mudslinger with Destructicons.

With this sighting, that means that their arrival to the States should be imminent! For now though, click on the title to see all the proof pictures.

Original Source: Powercore Combiners 5-packs Wave 2 Found at Retail in Austrailia @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

2005 Boards member Red Alert has shared images with us of an unknown upcoming Revenge of the Fallen Thrust redeco. This redeco features an urban camo colorscheme, with brighter red elements on some of the robot mode parts. Check out the images by clicking on the title of this story.

Original Source: Unknown Revenge of the Fallen Thrust Repaint Images @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

A small gallery of images of the Tokyo Toy Show 2010 exclusive Elite Guard Prowl have been posted on the Tagoal Blog. This cool figure re-imagines Animated Prowl in a variation of his Generation 1 namesake's colors as a member of the Autobot Elite Guard. Click on the link above to check out the full gallery, or the title of this story for a selection of this editor's favourite images from the gallery.

Original Source: Tokyo Toy Show 2010 Elite Guard Prowl Images @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

2005 Boards member Red Alert has also shared images with us of the Battle Damaged Bonecrusher that we saw not too long ago. This version of Bonecrusher is redecoed to include battle damage, based on wounds that he took in his epic battle with Optimus Prime on the highway outside Mission City at the end of the 2007 live action movie. We still don't know how this toy will be released, but for now, enjoy these new images!

Original Source: Images of Battle Damaged Bonecrusher @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

KOToys has shared a gallery of images of the upcoming Takara-Tomy Masterpiece Movie Starscream. These images show off how the colors of this new release differ compared to the Hasbro version. Check out our mirror of all the images by clicking on the title of this story.

Original Source: Takara Masterpiece Movie Starscream Gallery @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

About two weeks ago we announced the San Diego Comic-Con 2010 Transformers: Prime schedule. And on that schedule, we learned that the talent behind the upcoming cartoon will be there to meet us. One such person is Jose Lopez; the Character Designer of Transformers: Prime.

Till now Mr. Lopez was in a silence about his involvement. Now however, he has updated his blog to let us know that he’ll be at the SDCC2010 to give us a sneak peek of his work.

"Hi everyone!

Comic-con is just around the corner and this year its arriving with a big Bang! Late last year I started designing and art directing characters for the new TRANSFORMERS - PRIME show and we finally get to share a very cool sneak peek of what we got in the works. So please come to the panel, hang with us and let me know what you think of our new show. I'll post more info as I'm permitted but trust me this is truly an all star team.

Also I'll be at my regular spot Table H9 in the small press area sharing my table with the amazing John Nevarez. Stop by and say hi, don't be shy, ask people around, I don't bite I believe John doesn't either, so you really have no excuse. I hope to see you there.

I'll be back with more info.

Lopez"

Mr. Lopez also kindly told us what exactly we will find and who we will meet at this year's Comic-Con.

4:30-5:30 Transformers Prime on The Hub— The talent behind Transformers Prime, the new TV series from Hasbro Studios featuring a groundbreaking mix of 2D animation and CGI, will showcase exclusive footage and characters followed by a Q & A session in this can't miss panel! Panelists include Executive Producers Bob Orci, Alex Kurtzman, and Jeff Kline, along with the voice of Optimus Prime himself, Peter Cullen, and President and CEO of The Hub, Margaret Loesch. Joining this all-star team on stage will be Executive Director, Boys & Action at Hasbro Studios, Mike Vogel, Supervising Director Dave Hartman, and Character Designer Jose Lopez with moderator Ted Biaselli, Director of Programming for The Hub. The Transformers Prime animated TV series will premiere in 2010 on the new television network The Hub. Room 7A

Jose Lopez is the principal designer on Transformers: Prime. His previous credits include character design work on Cartoon Network's Generator Rex, Warner Bros. Animation's Green Lantern: First Flight and The Batman, and Sony Pictures Television's Jackie Chan Adventures. If you want to check some samples of Mr. Lopez's previous work, Visit : World'sFinestOnline.com

Original Source: Jose Lopez Breaks The Silence, Talks About Transformers: Prime At San Diego Comic-Con 2010 @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

It was only few hours ago that Jose Lopez introduced himself to the Transformers Community. It seems that David Hartman has followed suit. Updating his DeviantArt page Mr. Hartman said…

"I've disappeared from posting stuff for quite awhile now. I have been working on a very tight-lipped show as both the supervising director and art director. Well I am now allowed to announce that the show is...

TRANSFORMERS: PRIME

...for Hasbro studios. I can not answer any questions now but I will speaking at a panel at the San Diego Comicon along with character designer Jose Lopez and executive producers Alex Kurtzman, Bob Orci and Jeff Kline. Please come by and check out the new show we have been working so hard on...

This will be the one day I am at the con and will not have a table this year so please come by and introduce yourself after the panel or if you have a copy of my artbook I would be happy to draw a zombie in there."

Want to see what Mr. Hartman is capable of doing? Visit his official website; Sideshow Monkey.

Original Source: David Hartman Talks Transformers: Prime @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Shin Densetsu @ TFW2005.com

Quote:

The Score Card Review has posted 2 images from the recent filming of Transformers 3 in Chicago which reveal a previously unseen character, via cardboard cutout. The cutout is near Bumblebee's, and features the following traits:

• Glasses
• White hair

Could this be Perceptor? Alpha Trion?

Original Source: New Tranformers 3 Character Revealed During Chicago Filming @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

entertainmentearth.com has also posted a pre-order for Scout wave 3 of Power Core Combiners. This is a completely repaint wave that mixes around Mini-cons with different painted commander figures, two of which were only available in 5-packs previously. Included in this wave are Darkstream with Razorbeam (a repaint of Skyburst and Chopster), Steelshot with Beacon (formally Bombshock and Backwind), and finally Windburn with Darkray (who used to be Searchlight and Caliburst). Click on the above picture to see the wave full sized.

Original Source: Official Image of Power Core Combiners Scout Wave 3 @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

TFW2005 member Masabon was lucky enough to attend the 2010 Tokyo Toy Show and even more lucky to pick up the convention exclusive Generation 2 Dreadwing and Smokescreen. Now he has been kind enough to provided everyone who couldn't go with a nice gallery showing off these repaints of ROTF Mindwipe and ROTF Skystalker and their nice color schemes and G2 logos!

Click on the picture above to see a few of his pictures and be sure to view his thread for many more pictures!

Original Source: In Hand Pictures of Tokyo Toy Show 2010 G2 Dreadwing and Smokescreen @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

entertainmentearth.com has posted a pre-order showing off Deluxe Wave 4 of the Hunt for Decepticon line. Included in this wave are Battle Blade Bumblebee and Ironhide (both released in Wave 1) and Tuner Skids (part of Wave 2). None of that is new, what is new is the inclusion of Axor and Rescue Ratchet. You can click on the photo above to see the non-photoshopped picture of the figures from this wave.

Original Source: Official Image of Hunt for the Decepticons Deluxe Wave 4 @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

Word is coming in that the first couple vehicles of the new Speed Star Stealth Force has been spotted in a Toys R Us in Robinsons Place Meto East Mall - Pasig City, PHILIPPINES. These heavily armored transforming cars look to be an interesting way to spice up your RPM or other non-robot car collection.

Click on the above picture to see the difference between stealth mode and attack mode.

Original Source: Speed Stars Stealth Force Released in the Philippines @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

[quote]We have received an update from our friends at TFSource, Big news this week, they will be beginning to carry items from current Hasbro lines! That's right, now you can head over to TFSource to get your <b>

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

From Fansproject.com:
Dear Customers and Friends,

FansProject will start shipping out both Explorer & Munitioner in the first week of August.

We find out from the final QC check that two pieces will not perfectly fit all versions when combine into giant robot mode. To keep our level of quality, we had remold and replaces that two pieces for the whole shipment.

We are deeply sorry for the delay and Thank you for your patient!
-FansProject Team.

Looks like August will officially be the month fans will get an updated Bruticus!

Original Source: Offical Update Regarding Fansproject Munitioner and Explorer @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Joe Moore @ TFW2005.com

Quote:

How time flies. We are a short 1 week away from the end of the TFW2005 Boombox Contest. If you have been hesitating to enter, don't wait too much longer. The contest ends at exactly 11:59 PM EST on July 26, 2010. any entry received after that time will not be considered. The turnout so far has been pretty fantastic. Remember, we are giving away 10 10 Variant Card Headrobot figures courtesy of Kapow Toys. Five go to the top art entries, five go to the top custom figure entries.

Original Source: TFW2005 Boombox Contest Final Week @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

This is a quick little update to the news we saw early about the new character standee for Transformers 3.

Answering to Fan Speculations, Nelson of the Shoot For The Edit (Michael Bay’s Official Website) said "Wrong, no Kup". Whether this statement is part of a misinformation campaign or not is yet to be found out. If true, then and only then Transformers Fans can cross-out Kup from the WishList.

Continue your speculations by hitting the Discuss Button...

Original Source: No Kup In Transformers 3? @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Sol Fury @ TFW2005.com

Quote:

Our friends and sponsors TFSource earlier today announced that they would be carrying current Hasbro lines in addition to their extensive ranges of vintage toys and imports. Immediately, the sharp-eyed amongst you noticed that TFSource's preorder pages for the upcoming Hasbro products featured new, previously unseen images of many new items. In particular, there are many official in-package images and a nice selection of non-photoshopped official images of both robot and vehicle modes, many of which have either not been seen before, or otherwise, not seen in this high a resolution. Check out the links below to see a particular character's images (and place a preorder if you like what you see) or otherwise click on the title of this story if you want a full roundup of all the new images.

Transformers 2010 "Hunt for the Decepticons"

Deluxes - Sidearm Sideswipe, Hailstorm, Elita-1, Tuner Skids, Electrostatic Jolt, Tomahawk, Terradive

Voyagers - Battle Blades Optimus Prime, Decepticon Banzaitron

Scouts - Insecticon, Breacher, Oil Pan

Legends - Tracker Hound, Sandstorm, Override, Long Haul

Human Alliance - Autobot Jazz


Power Core Combiners

Two Packs - Leadfoot with Pinpoint, Sledge with Throttler, Icepick with Chainclaw

Five Packs - Double Clutch with Rallybots, Mudslinger with Destructicons


Generations

Deluxes - Megatron, Darkmount, Red Alert, Soundwave, Dirge, Blurr

Original Source: New Official Images of Transformers 2010 Releases at TFSource @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

Another quick update. This time for the famous NASCAR Trio spotted during the Chicago Filming of Transformers 3.

Nelson over at the Shoot For The Edit stated that the NASCAR Trio are not Stunticons or Omnibots.

"...but all I'll tell you is that they're not Stunticons or Omnibots."

Again, we do not know whether this is a part of the Misinformation Campaign. But, now at least we have an official statement about them.

Just to make a recap... Nelson said :
#1 - The new robot is NOT Kup and Kup's not in the movie.
#2 - The new robot is NOT Perceptor.
#3 - The NASCAR Trio aren't Stunticons or Omnibots.

We will wait and see what Nelson might say next.

Original Source: Nelson : NASCAR Trio Aren't Stunticons Or Omnibots @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Fosterlager @ TFW2005.com

Quote:

From the TFW Heads on a Stick desk, we bring you another image today from the Transformers 3 movie set. Thanks to our own on the scene photographer uruseiranma for what is in all likelihood Shockwave. Pointy ears? Check. Singular emotionless orb? Check. Discuss below!

Original Source: Possible Transformers 3 Shockwave Head @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Fosterlager @ TFW2005.com

Quote:

From the TFW Heads on a Stick desk, we bring you another image today from the Transformers 3 movie set. Thanks to our own on the scene photographer uruseiranma for what is in all likelihood Shockwave. Pointy ears? Check. Singular emotionless orb? Check. Discuss below!

Edit: Also need to thank sannman for his contributions, a set of photos on flickr and a video on Youtube showing a Baysplosion!

Original Source: Possible Transformers 3 Shockwave Head & other TF3 Set Images @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: Megablah @ TFW2005.com

Quote:

Regulon Four has posted a 5 page preview of Transformers: Nefarious issue #5! This issue looks to be exciting as more of the secrets and plans of the Initiative are revealed. Story is by Simon Furman and art by Carlos Magno.

Click on the title of this story to see our mirror of all the preview pictures!

Original Source: Transformers: Nefarious Issue #5 Preview @ Transformers - TFW2005.com.

[TFW2005]

Originally posted by: NIBMRatchet @ TFW2005.com

Quote:

Thanks to our sister site Cybertron.CA, we have with us the Answers and a Summary of the Hasbro Panel at TFCON 2010.

A Special Thanks should go out to our friends at Hasbro Canada for taking the time to give the attendees a sneak peek at the upcoming Transformers toylines this past weekend at TFcon 2010.

And the burning question of "Will Canada receive the HUB and Transformers: Prime?" finally gets an official exclusive answer.

You can click on the Title Bar to read the summary of the Q&A Session.
Thanks to our sister site Cybertron.CA, we have with us the Answers and a Summary of the Hasbro Panel at TFCON 2010.

A Special Thanks should go out to our friends at Hasbro Canada for taking the time to give the attendees a sneak peek at the upcoming Transformers toylines this past weekend at TFcon 2010.

1) How are characters chosen for toys - is there a sort of round table discussion to decide?

When characters have been chosen, what kind of process goes from the decision to make a character through to putting the figure in a package. How does this happen for "updates" in the Generations line?

It is indeed very much like a round table discussion. The TRANSFORMERS Global Brand and Design teams will sit down together and say “this is what we have to work with” or “this is what would like to work with” then we look at what we have done recently and perhaps at some characters who haven’t received a figure in the past few toy lines. And, sometimes we like to create entirely new characters such as the recent TOMAHAWK figure. We’re very excited to be releasing this brand new character in figure form.

To answer the second part of the question, the process is similar for the Generations line. We look through our “heritage characters” across all eras of TRANSFORMERS and try to update them to fit in the modern world. As aesthetics and technology have changed since many of the TRANSFORMERS characters were originally conceived – and in order for a character to fit in and really be a “robot in disguise” - their designs need to be so they can hide in plain sight in the modern world.

2) Does Hasbro ever ask the general fans and collectors for input on the figures before they are finalized and ready for production ?

Hasbro certainly keeps its ear to ground with the fan and collecting community. We want to be sure we are delivering products that are meaningful to both kids and fans, however we cannot accept unsolicited outside design, character or toy concepts.

3) Will the hub be carried by Canadian cable providers? Will any Canadian channels carry Hub content (such as YTV)?

Plans are not finalized but we are very excited about this new animated series. We look forward to being able to deliver this new series to all Transformers fans in Canada – stay tuned!

4) Most deluxe figures released last year had somewhat generic packaging with co-sells on the back of the card. The bio and tech specs were instead printed on the back of the instruction sheet. This was, however, discontinued starting with the N.E.S.T. line. Which style will be used going forward for Canadian releases? Bios on the card back or bios on the back of the instructions?

The fall deluxe figure assortments will have dedicated character cards with character specific bios on the back of each card.

5) Will the current more generalized direction of the Transformers toy lines be halted for the release of the new movie next year, or will there be enough room for a movie line and a separate line like "Generations" at the time time?

While it is still too early to discuss our line plans for 2011, when we developed the Generations line we approached it as a line that will have longevity and we don’t anticipate that it will go away anytime soon. Of course this all depends on how well it is received by fans and kids. The exciting aspect of the Generations line is that it can house many different characters from many different parts of the 26 year TRANSFORMERS lore such as characters from the War for Cybertron video game, characters from “G1,” etc.

6) Please go into more detail about retailer exclusive color schemes decided? Is there a catalog of potential colorschemes/molds that retailers are given to choose from? What departments design these potential figures? What happens to designs that are not chosen, are they discarded, or kept for use later? Do all retailers have access to the same choices?

We definitely look to team up with our retailers to deliver compelling products for their respective exclusives, however Hasbro ultimately decides the color schemes for each figure. We approach our exclusives similar to how we approach our “main line” items and ask ourselves the following questions: what hasn’t been seen recently, what makes the most sense, etc. Ultimately, we always want to make sure that we are putting out the best iterations of each character regardless of if it is a retailer exclusive or not.

7) Are there internal procedures in place at Hasbro for what is done with prototypes, resin hardcopies, or other such products relating to unreleased/cancelled figures? Are they given to or kept by the designer, thrown out / destroyed, archived in some manner, or something else entirely?

The team really looks to archive as much as possible – a brand like TRANSFORMERS is integrally tied to its history so we are very sensitive to what is kept and what is not.

8) Can you go into more detail about how collaboration between Hasbro and Takara works, especially in terms of design? Is bilingualism a necessity for wokring in design, or are translators used extensively? Are there certain aspects of the design process that each company is specialized towards?

The relationship between Hasbro and Takara Tomy is truly based on teamwork. We try not to approach the TRANSFORMERS line as two separate companies, but rather as one big team focused on collaborating to deliver the best figures possible to our fans. Sometimes there are definitely language barriers, however both sides of the team are so passionate about the brand that we’ll take the extra time to ensure everyone is on the same page and understand anything that may have been lost in translation. Both Hasbro and Takara Tomy work towards delivering the best products possible and that the brand essence remains true.

9) What aspects does Hasbro look for in terms of licensing out their brands to other companies for products beyond toys (eg. cards, bath products, candy, posters, etc.)?

When looking at potential licensees, Hasbro always wants to make sure that each license is complimentary to the TRANSFORMERS brand and that it makes sense from a business perspective. But most of all we want to make sure that each item – be it a new novel, comic book, video game or bedding – maintains the essence of the TRANSFORMERS brand.

10) What is the job of Hasbro Canada?

There is very much a collaborative relationship between each country and the global brand team. Product direction, storylines, relationships with the filmmakers and the brand strategy is managed by the global brand team, with feedback from each country (both the fans and Hasbro). Each market is then responsible for executing that plan relevant to their individual market’s needs. Transformers is a global brand and the objective is to ensure a consistent message across the globe, while tailoring that message to the appropriate use of the local market.

Original Source: TFcon 2010 Hasbro Panel Answers And Summary @ Transformers - TFW2005.com.