During a presentation at PlayCon 2018, KB Toys CEO Ellia Kassoff talked about the plans for the store to return this year! Our sister site TFW2005 had a breakdown of the details. There will be an initial series of pop-up stores for the Holiday 2018 season. If those go well, there are plans to expand to permanent outlets over the next two years. Here’s the details:
– 300-400 KB pop up stores will open during the 2018-19 holiday season as a quick way to test each market, while the best performing of those pop ups will be reviewed in early 2019 for potential expansion to one of the larger permanent 600-800 stores.
– Simon is among the many mall organizations that replied with interest to Kassoff ‘s LinkedIn post and are now aboard as investors; banks, outside investors and private equity are not involved in this version of KB Toys.
– Of special interest to collector communities, a dedicated “Toy Nerd” in each store will help buyers with in-store hot off the delivery truck purchases, along with events like meet and greet autograph sessions with toy designers.
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