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Joe Moore

04-01-2010 04:18 AM

Transformers 2010 Round 1 Q&A

Toyark Hasbro Transformers 2010 Round 1 Q&A

1) What is the reasoning behind using the Chromia mold for Hunt for the Decepticons Elita-1 as opposed to the Arcee mold? Concept art for Elita-1 appears to resemble the Arcee mold more than the Chromia mold.

Quote:

While we understand that there is a lot of sentiment out there that Arcee made for a better Elita-1 design, we felt that it was better to resuse the Chromia mold that has not been used since this past Fall. Additionally, if we were going to do Arcee again, we wanted to save any redecos of her for future use vs. using her design for Elita-1.

2) Was the recent shift from twist-ties to a paper-based tie done on the basis of cost, environmental sustainability, or some combination of the two? Will we see other changes in how Transformers are packaged, from an environmental perspective, in the near future?

Quote:

The recent shift to "rattan ties" was another decision to make our packaging more environmentally sustainable. We continue to investigate ways that help to reduce the amount of waste and increase the amount of packaging that can be recycled.

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