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Joe Moore

03-11-2014 07:36 AM

Club Etheria Last Chance

Last Chance To Sign Up For Club Etheria

Joe Moore

03-11-2014 11:05 AM

The sub has been greenlit.

Quote:

You Have the Power... Club Etheria is ON!

You have the power She-Ra fans! Or is that the honor?! Either way, we just hit our mark for the 2014 Princess of Power Club Etheria sub with 97% of the minimum we needed. While not exactly 100%, that is so darn close and we don’t want to be a Twigget in the mud over a few points so the sub is definitely going through!

We will, however, be adjusting production and it is likely the quotas for any potential day-of stock for the Club Etheria figures will be EXTREMELY low. But the good news is if you are a sub holder, not only are you getting six amazing POP figures and the incredible Light Hope figure, but big picture we have taken another HUGE step in completing the vintage road map! The POP sub secures the 2014 POP figures and leaves us free to now add new and additional POP figures to 2015, and assuming we sell-in the 2015 sub, we will indeed finish off both the vintage MOTU and POP lines in Classics – as well as some other A-list figs from media and other sources!

So way to go She-Ra fans! We couldn’t be more excited and are ready to gear up now to sell-in the 2015 sub and truly make toy history! A huge sincere thanks to all the POP fans who went above and beyond to help promote Club Etheria, run match campaigns, run banner ads, and help keep the heat on – we couldn’t have done it without you. We made it to another huge milestone and the best is yet to come.

For the Honor of Grayskull!!!

Scott N.

Shin-Gouki

03-11-2014 11:35 PM

97% and they let it go forward. Kinda surprised they did that actually.

trebleshot

03-12-2014 07:03 AM

I'm not. Matty's "100%" goal has always included enough of the year's regular subscription figures, the sub-only exclusive(s) and some extras of the regular sub figures to sell on their site during Cyber Mondays.

As Scott said in the press release, they were close enough to the goal that Matty could just lower the number of extra Cyber Monday stock they would produce to move forward with the sub.

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