LEGO Takes Over Mattel As Worlds Largest Toy Maker
 

LEGO Takes Over Mattel As Worlds Largest Toy Maker

LEGO Is Officially The #1 Toy Maker In The World - The Toyark - News

LEGO.com About Us Global LEGO® sales up 15 percent in first half of 2014

Curious if this will carry over to the holiday season as well. LEGO has been on fire the last year or so. I'm not a brick guy at all, and some of the TMNT sets have had me considering jumping in at times.

I'm considering the Batman Tumbler, that would be my full on jump in point.

I don't doubt that a lot of Lego's success this year came from the movie, but that doesn't diminish the line's quality.

Also: hey Mattel, if you put some competent people in charge of making DC toys, you might not be struggling so much. DC Direct, a company that was pretty much a joke a few years ago, is running circles around Mattel and it doesn't look like it'll let up with the BTAS figures coming soon.

While Lego might not give me everything I want because of the company stance on certain things I'm still going to say congrats.

Pick up any other building block line and it's not hard to feel like Lego is just running circles around everyone else. You just don't get that nice snap together and stay together with other brands.

Consistency and quality control is way up there as well. I honestly can't recall ever getting a mini-figure or set that felt like it quality control issues or having to worry about the fit from swapping parts.

Now if they could just get superhero mini-figures out faster without having to buy big sets and if they would change their mind on military stuff it would be even better. But for what they do they feel a step above other toy companies right now.

Ehhhhh? :p
https://farm5.staticflickr.com/4052/...74ac6798_b.jpg

Sorry, I'm just being silly.

That's good to hear I loved Lego's as a kid, so is good to hear kids still like it, makes them think and be creative, not to mention fun.

this isn't a surprise. Mattel is in the middle of a downward spiral of their own making. Lego just keeps doing what they do best.

Top 5 Mattel mistakes...
1) Blame Customers
2) Focus on Online Sales
3) Never fix whats wrong
4) Greed
5) forget Toys are Usually Impulse buys

Well if you think about it, when you are on top for so long, everyone must be wrong except for themselves :P.

Being silly but I actually purchased that set several times to do a head and hands swap to have some Lego 50's style Army troops to go with the alien invasion stuff and Lego monsters to make it look like some of the drive-in B movies.