Press Release - Last Airbender Toys
 

Press Release With Photos Of Last Airbender Toys



Spin Master'™s Highly Anticipated Toy Line Hit Shelves to Coincide with Theatrical Release of The Last Airbender Feature Film

Just in time to coincide with the July 2 theatrical release of The Last Airbender, Spin Master Ltd.'s toy line for the movie has hit shelves. Spin Master was chosen to partner with Nickelodeon Consumer Products (NCP) to be the master global toy licensee of the M. Night Shyamalan-directed film, The Last Airbender, to bring all of the magic and imagination of the film into an innovative a dynamic toy line.

"The epic and imaginative nature of this film made it made it an extremely fun project to work on, and a challenge for us to push our boundaries once again in creating an original and fun toy line that would resonate with the fans of this franchise," says Ronnie Frankowski, VP Boys Marketing for Spin Master.

Based on Nickelodeon'™s international hit animated series, the live-action release of The Last Airbender tells the story of four nations-- Air, Water, Earth, Fire--tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang'™s struggle to survive.

About The Last Airbender Film

Air, Water, Earth, Fire. Four nations tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang (Noah Ringer) discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara (Nicola Peltz), a Waterbender, and her brother, Sokka (Jackson Rathbone), to restore balance to their war-torn world. Based on the hugely successful Nickelodeon animated TV series and directed by M. Night Shyamalan, the live-action feature film The Last Airbender is the opening chapter in Aang'™s struggle to survive arrives in theaters on July 2.

About Spin Master Ltd.

A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers, 2008 Toy of the Year winner Air Hogs®, Aquadoodle, Tech Deck, Moon Sand, Liv, and Mighty Beanz. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 700 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon'™s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

Spin Master Toy Line

Ultimate Airmaster

Bend air just like Aang with the wave of your hand! Line up the Infrared signal with the stand, wave your hand and watch your target fly!

Package includes:

* IR signal wrist launcher
* Two receiving bases
* Three unique targets: fire, earth, water

Suggested Retail Price: $34.99

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Action Figures

Build your Airbender world by collecting all of the most popular

characters from the movie! Check out each highly-articulated figure with amazing detail.

Package includes:

* One 3 3/4 figure
* One unique weapon/accessory

Suggested Retail Price: $9.99

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Fight n'™ Flight Aang

Watch Aang'™s head and eyes light up just like in the movie! See his staff spin around while hearing dramatic sound effects.

Package includes:

* One Aang figure with staff

Suggested Retail Price: $24.99

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Aang'™s Battle Staff

Practice your martial arts moves! Whip the foam staff through the air and battle just like Aang!

Suggested Retail Price: $14.99

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Appa Deluxe Figure

Guide Aang'™s flying bison, Appa, as he carries Aang and his friends through the air on his riding harness!

Package includes:

* One deluxe Appa figure

Suggested Retail Price: $14.99

I already saw these @ K-Mart a week or so ago.

I saw them coming out of the box at the Toys R Us in Cary, NC earlier this week. To be honest, they seemed a little light on detail to me given the price point.

Not surprising they are being seen now. Probably had a "loose" street date as opposed to a specific one.

I bought the Blue Demon two weeks ago at TRU. Literally two weeks ago. I didn't care for the figures too much to be honest. I thought the Blue Demon looked pretty cool and wanted to give him a chance. I like him well enough I guess. I think I paid $8 for him though, not $10.

I'm sure once the movie hits they will start to sell more. The same ones have been sitting on the pegs and shelves since I bought mine.

I might pick up appa. Not sure. Don't have much interest in the rest cept for maybe the core cast. May as well get em though in preperation of the sequel and Toph to add.

Is that the big furry thing? He looked pretty cool.

Yeah, he's an Air/Flying Bison. Aangs pet since being raised at the air temple, it's part of their culture as a child grows, they pick an air bison cub, and feed it by hand so that it bonds on them for life.


The one thing I LOVE the last airbender for, the sheer depth of its story.
Even Anime can't compare to this, and how well woven it is with character growth. (Not to mention the fact it uses no racial stereotypes in the art unlike anime, but I digress...) For the record, the original Avatar the Last Airbender, is NOT ANIME. It's influenced by it for fluidity and action much like the Matrix is, but also shares elements of other fantasy epics of all shores as well. It's just an extremely well made american animation with stellar writing. That does not make it anime. Anime is strictly things made in Asia, for Asia, that may or may not be exported later. Ditto to Manga. The Last Airbender has and always will be an original creation for Nickelodeon, that then became a world-wide phenomenon.

Can't wait for the next 'book' movies. From the looks of it, the first movie will cover a lot of what the water book does. From his re-awakening in the south pole to the assault at the northpole by the fire nation.

The Earth book is one of my favorite season(tales of bah sing se, appa's lost days, any toph episode), only topped by the fire book's moments of character psyche degradation.

saw them at my toys yesterday their ok...not great on the detail and the appa would have been better with a vinyl instead of hard plastic.

Screw that, plushie all the way!

The last time they did an appa plushie, you couldn't find it ANYWHERE, because it sold so well. It was literally the tickle-me elmo of that year, even since you can't find it for a decent low price.

I agree, the detail wasn't too impressive & didn't make me want to see the film either.

Cept for the fact it'd spoil the movies, see the series.

Between Sokka, Momo, Katara, Toph, Zuko and Azula, maybe even Suki, you'll get your mind made up pretty quick.

Azula and Sokka especially in their growth and personal psyches.