Chuck's Reviews Transformers Rise of the Beasts Beast Mode Optimus Prime
 

Beast Mode Optimus Prime is a fun figure with lights and sounds that I find entertaining. Transformation is simple but has a few interesting tricks, such as the way the legs fold up on themselves. Articulation is limited but this toy is all gimmick. I wonder if Prime had a lion's head burst out of his chest in the movie if it would've done better.

http://www.youtube.com/watch?v=ppXi9_82D5c