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DCIH is DEAD!! Latest News
Doc Owen over at Action Figure Times posted the answers to his questions to Matty and got a very telling response about DCIH.
If you don’t read this guy, you should. He has great stuff and posts A LOT! Here is the link to his column. AFT- League of Extraordinary Toymen! He is right it is a real shame about this line. |
I don't see how that justifies "DCIH is DEAD!!" Overreact much?
Seems to say nothing about the line's fate. Just that retailers are uncommited at this time. |
except without those orders they don't plan on making even some of the prototypes we have seen already. So without those orders, they won't produce, if they don't produce then the line is dead.
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Again, not seeing the justification for the over-reaction.
Yes, if retailers do not order, then the line is dead. But the way you speak is as though it's absolute 100% certain that no one will ever have anything to do with this line ever again, and Mattel has officially declaired it dead. All they said is that retailers are uncommited to continuing the line. There's nothing to suggest that it's over, and there's nothing to suggest that Mattel isn't still trying. Hell, Hasbro tries for years to get a retailer to commit to a TF exclusive (The Seacons a prime example). There's nothing to say that six months from now, after all other outlets have completely dropped this line, that Target won't snatch it up as another store exclusive line. That's what they did to the completely failing JLU line. And once everyone else backed out from it, Target snatched it up as the only retailer for it, and now it's a pretty decent success. There's also nothing to say that Mattel won't go back to the drawing board, and try to overhaul the line from complete scratch (New body designs, accessories, ect), and continue it on in another form, after a year's rest. So, from this standpoint, I fail to see how this line is dead. (On it's last legs, I won't argue with you on that.) |
I think it IS, in fact, dead. At least in it's current form. They'll have to completely revolutionize it and bring it up to par with Marvel Universe. Which Mattel just can't quite seem to do. Maybe they'll dig deep and pull it out just in time to really get the Green Lantern movie figures right. Maybe.
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Not to mention Walmart has re-ordered them for Xmas. So did Meijer, a midwest grocery/retail store chain. Both of them had DCIH clearanced before. |
I'm just curious, Goldbug; have any of the new shipment of DCIH at your Walmart been sold? One of my local Walmarts got 4 pegs about a month ago, and not a single one is missing. Meanwhile, the Marvel Universe figures were stocked at the same time, disappeared, were restocked, and have steadily been disappearing again. Is that just my area?
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Most of them have sold. There are no more Batman or Deathstroke or Earth-2 Robin. |
Definitely no new DCIH anywhere. Just lots of pegwarming figures. A while back, Walmarts here clearanced out all DCIH for $2 a piece. My local discount store, Winners, got a whole whack of Doomsday and Omac packs a while back. Still see some Doomsday stuff kicking around here and there. Winners isn't first run retail like TRU or Walmart, so best I can figure, these six packs bypassed regular retail and went direct to the clearance places.
As for the line itself, I don't think Mattel has officially killed the line. They just don't have retail backing. If they're gonna get retail backing again for that scale, they're gonna have to come up with something that can compete with MU. However, if retailers won't back it, well, that's about as close to dead as you can get. We'll see what happens with the Green Lantern movie. |
Wow. The naive optimism of some toy collectors never ceases to amaze me.
Mattel has said DCIH is dead just about every way they can say it without just flat out saying "DCIH is dead" (which they will never do so that that small sliver of collectors who will "never give up hope" still cling to it). They've just done it in corporatespeak and in the typical Mattel manner of passing the blame to anyone but themselves. "It's not that we created a sub-par line, it's that the retailers wouldn't buy it!" I'm sure Mattel still has an interest in marketing 3.75 inch DC figures, but as it stands right now, DCIH has failed and they'll have to try something new either with the branding or the design of the figures. Seriously. DCIH is about as dead as a toy line gets. If it returns, it will functionally be as a new line altogether (unless they just recycle the old figures and/or the Target scenario suggested above happens, which I kind of doubt). It might share the same name, but it won't be the same line. Hopefully, it'll be a better one. Oh, and the Deathstroke wave popping up at Wal-Marts wasn't so much a "reorder" as Wal Mart and Target finally hitting that portion of their backstock after clearing out the Alexander Luthors that were clogging their pegs prior to that. Those figures were probably ordered 6 months or more before they hit shelves. Not some "refresh for the holiday season." |
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That's why places like Big Lots & TJX(TJMaxx, Marshalls, AJ Wright, Winners) & Tuesday Mornings have figures. Doomsday & OMAC packs were WALMART exclusives. If they were going to keep something in their warehouses for 6 months then it would be their own exclusives. Kmart had the new ones first. Target has had them months before Walmart. So I would assume these stores are re-ordering for Xmas. It probably doesn't make much of a difference in resurrecting the line. I'm just saying they are ordering them. |
We could speculate infinitely about this, but the fact remains: until Mattel explicitly announces the cancellation of the line, it's still viable. And no, just because the same 4 or 5 figures have hung on the pegs at your local WM for weeks on end does not mean that the line as a whole is dead.
There may not be any new product coming out for a while, but Mattel has also said they're looking at next year for that. Plus, the new GL line may rekindle retailer or collector interest in DCIH. And if the GL line is successful, Mattel can use the funds to further R&D on DCIH. Just look what Hasbro has been able to do since TF07. |
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I think the best case scenario we can all hope for is that Mattel treats this line like the JLU and hopefully offers new figures online at mattycollector.com and as a store exclusive if there is a retailer interested in doing that. The line sold well in my area and there were quite a few figures I was interested in buying but could never find at a local retailer.
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maybe mattel has taken a manufacturing hiatus to completely retool the articulation and make them closer to 1/18th scale. they could relaunch as "the new and improved super infinite crazy cool heroes". as it is the line sucks so they need to do something different. |
they should make DCUC into the DCIH...if theres a way to shrink the molds or make the Four Horsemen create new smaller versions with articulation it would be nice
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DCIH could still be a huge success, but it definitely needs some reworking to get it to that next level. Even Mattel has acknowledged this by attempting to introduce more articulation for the molds. Unfortunately, it's still not enough, when compared to MU. But I firmly believe that a 1/18th-scale DC line is a great idea and that it could be successful - maybe even surpassing MU in some respects. A successful implementation to me would be, in the simplest of terms, to take MU and use DC characters instead of Marvel. Am I being overly optimistic? Possibly. But Mattel hasn't given up on the idea yet, and we shouldn't either. Quote:
I see it working kind of like the way IM2 complements and enhances MU, but in reverse. Then just continue the new DCIH as a bridge to the next DC movie line. But a name change might be a good idea too. I just can't think of anything that they aren't already using which would also have the same kind of impact like Infinite Heroes. |
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If Mattel tries the 3.75" line again, they should give it a completely new name. Like, "DC Universe (we-promise-this-won't-suck-like-DCIH-and-swear-never-to-release-any-more-multipacks-with-only-one-new-figure-ever-again) Super Heroes." I'm not holding my breath though.
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^ But how are they going to get all that to fit on the card and still have room for character art? ;)
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(But likewise, I haven't been terribly impressed with the quality of the MU, based on the three that I have) Maybe not in sculpt and articulation they don't, but they definately need to take a few cues from MU. For a single carded figure, with DCIH you got a smaller toy, with no accessories for a bit more, than you'd pay for the average MU. Which is tripley frustraiting, given than almost all DCIH were repaints of one another. A new head, and maybe a little added on detailing, while there are more unique sculpts in MU. Green Lantern would be a great way to experament with accessories, vehicles and such. And it would be nice to see them try something completely new with sculpt and articulation. Why just copy MU, when they could try to figure out how to surpass it? They've made DCUC an unimaginable success where Toybiz and Hasbro have been failing with Marvel Legends for years. There's no reason (Outside of retailer idiocy, and crappy POS systems that do their ordering) that they can't make a successful 3 3/4s line. |
Well someone has reported finding gold Captain Atom at their Walmart over on the rebelscum forums.
So not done yet apparently. |
i will not miss it. I was disappointed when i opened the Super 3-pack and my Superman super snapped off his leg trying to escape the plastic holder.
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I'm confused...whats going on with this line?
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