JEM AND THE HOLOGRAMS - Registered Trademarks
 

Hot on the tail of Hasbro's press release officially marking their presence at next month's New York Comic Con, several standard character trademarks have been registered for the JEM AND THE HOLOGRAMS brand at the United States Patent and Trademark Office:

JERRICA BENTON

RIO PACHECO

AJA LEITH

SHANA ELMSFORD

KIMBER BENTON

MINX

Each have been registered as "Dolls, doll clothing and doll accessories; toy figures and playsets for use therewith". As some of you may know, this is standard practice by Hasbro to secure created, and they have to be used in order to keep the trademarks. This news continues to build upon the anticipation of the reveals from Hasbro at the upcoming New York Comic Con as it could very well mean that Hasbro intends to relaunch the JEM brand much like it has other brands from the '80s. Of particular note is the "MINX" register, which is a character from the later addition of the 3rd band, the Stingers. Members from the Misfits remain absent from this update, but this is just the beginning of Hasbro's venture into this potential relaunch.

http://www.toyark.com/attachment.php...1&d=1316552268

(L-R: Jem (alter-ego of Jerrica Benton) in front, Shana Elmsford, Aja Leith, and Kimber Benton)


http://www.toyark.com/attachment.php...1&d=1316553221

(Rio Pacheco, Jerrica's boyfriend and Jem's . . . urm . . . manager.)


http://www.toyark.com/attachment.php...1&d=1316554678

(Minx, of the Stingers)

It was only a matter of time, really. They've been airing the original show on the Hub for a while now, presumbably to drum up interest again. I wonder how many other 80's properties Hasbro plans to resurrect?

Still waiting on Silverhawks, though. C'mon Warner Bros., get with the program!

My girlfriend is super excited.. and in a way so am I. Give me something to collect for her.

It has be airing over here in canada on Teletoon Retro.

Apparently, these trademarks have been registered before, but it seems to me that Hasbro is making too big of a deal about it right now to not reboot the brand very soon. I really don't think Hasbro is making this much of a deal JUST over having the show on the Hub and the DVD set being released, comic convention or not.

As far as Silverhawks go, yeah for real. When I saw the Mon-Star cameo on Thundercats, I was shouting, "OHWOWLOOKITSMON-STAR!"

I'd really like for Hasbro to be successful with a reboot of JEM for quite a few reasons as well (like you noted). :)

Just to clarify, we have official confirmation that Jem is getting a new toy line. Hasbro announced that there will be a Jem presence at NYCC.

There is no way I am going to get suckered into buying Jem toys. lol My friends girlfriend has all of the original ones still in the box with the tapes which looks cool with all those 80's grafics but she collects Barbie. I just don't know that there is enough nostalga or interest in Jem to warrent a convention or toy reboot. Sure I know a few girls who would be all over it but that's it. With all the recent Matty woes, I think Hasbro could be over thre head or they just feel like wasting a few million.

i was bored one morning and i tried to watch an episode of this on the HUB. big mistake. Does this show even have a fanbase? If so, is it as bad as the whole Brony thing? Creepy.

Ok ill bite .. If they get the 3 3/4 treatment I could find uses for them ... the Misfits would make great Dreadnoks ...

love to see COPS come back

That is true. I bet most of us who collect 1:18 would be all over these. That would be the smart thing to do but I bet they go for the 8 inch doll rout.

Especially Cold Slither customs.

But I have to agree, it will probably be the 8" or 12" scale. Although, it would be kind of funny to see Hasbro challenge Mattel and Barbie in that arena again.

IIRC, Jem was the reason Barbie suddenly became a rock star for a while.

Hasbro's press release today:

(Original Source: http://investor.hasbro.com/releases.cfm

Can't wait for this weekend to see what they have planned. I will be a bit dissapointed if its only a doll line

I'm pretty excited to see what Hasbro's going to do with the brand myself. JEM is primarily a girls' doll toyline, though. I would like to see a multi-prong approach that has a ton of products to offer in toys and merchandising.

We have a few more new Hasbro Trademarks for JEM AND THE HOLOGRAMS:


MINX KRUGER – 85462116

RAPTURE ASHE – 85462113

RIOT LLEWELYN – 85462112

ROXY PELLIGRINI – 85462111

STORMER PHILLIPS – 85462109

PIZAZZ GABOR – 85462107

SYNERGY – 85462100

All under the category “Dolls, doll clothing and doll accessories”